Andrew Godwin

6 different conventions

1) A relationship between the lyrics and visuals which illustrate, amplify or contradict the lyrics.

2) Thought beats: seeing the sounds ( the relationship between the music and the visuals, which illustrate, amplify or contradict).

3) Genre-related style and iconography present.

4) Multiple close ups o the main artist or vocalist: the creation of a star image to promote a recognisable brand image.

5) Intertextual references to other media texts , may be present especially in humorous videos.

Comments

  1. GBHSmedia30 June 2017 at 06:46

    Upload some music video examples please to support the key points

    ReplyDelete

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