Advanced portfolio

Media theorists Overview Carol Vernallis is known for her theory based on editing. Her theory is based around and on music editing. Her theory is based around 4 key concepts: narrative, editing, camera, movement. Narrative Video is a visual response to the narrative as in whatever happens visually Editing Video may disrupt or break the conventions of continuity editing. You may see: jump cuts, breaks of 30 degree rule. Cutting with beat, juxtaposed, frames and graphic matches. Camera movements/framing States that establishing shots are one of the key features. Diegesis The setting of the music video. In this music video the amount of shots total are 132.

6 different conventions 1) A relationship between the lyrics and visuals which illustrate, amplify or contradict the lyrics. 2) Thought beats: seeing the sounds ( the relationship between the music and the visuals, which illustrate, amplify or contradict). 3) Genre-related style and iconography present. 4) Multiple close ups o the main artist or vocalist: the creation of a star image to promote a recognisable brand image. 5) Intertextual references to other media texts , may be present especially in humorous videos.

Types of music video Narrative: Videos normally found with pop songs, where a story is told sally based around the lyrics of the song. Performance: When the artist or band is performing to the camera, this is common with rock and Indie genres. An example of this is Avril Lavigne's Complicated Concept:  This is common in dance music videos. An example is Kanye Wests Good Morning